With all of the changes at Etsy and on Google we are all looking for a way to be seen, or found when people are doing google searches. If you blog it seems that incoming and outgoing links are becoming even more important to your ranking in google searches. These links need to be seen as not being spam. Links should be relevant to you. The links also should come from blogs or sites that have a good page rank, or following. If you sell beads you don't want a lot of incoming links from people who sell fences, for example. If you sell beads you also don't want many outgoing links to people who sell fences. Your links need to be relevant and reputable. Or, google may flag your site just like they did back in the day when people stuffed their meta tags.
For those with Etsy shops, you should figure out what your keywords (use the Google Keyword tool) are and use them effectively in your product titles, descriptions and tags. Don't write with every other word using the keyword (spamming) use the words naturally. But do sprinkle your keywords in throughout the description, you want some repetitiveness. When google crawls your page its algorithm can see what is natural and what isn't. Funny how it is smart like that!
Facebook, Twitter LinkedIn and MySpace will play a large role in boosting the ability to be seen and consequently found on the internet and on Etsy. Each of these social media products are beginning to be displayed in real time when you do a google search. When you do a search you will see someone's tweet or facebook post that relates to the term you searched on. Maybe you've already noticed this when you do a search in google and are now seeing tweets and Facebook posts? Or, if you have Google Alerts set up and receive alerts on your business name have you noticed that at least daily you receive something that you or someone else tweeted about your business the day before or posted to Facebook? Each of these social media methods are important to you being found. But, you can't always tweet about yourself. You need to tweet about others and in turn find a way for them to tweet about you. This helps build your credibility in Googles search engines.
Maybe you are saying, well I just run a shop an Etsy and I'm not interested in tweeting, facebook, etc. Over time you may begin to notice that people visiting your shop is decreasing. The people using social media effectively may be gaining ground and taking away some of the traffic you use to receive. We need to face facts that we need to use every resource available if we want to be successful. While you may not think that people find you through google or twitter, how do you know that your traffic might not increase IF people doing google searches and tweeting could find YOU rather then your competitor? There may be an entire untapped market of buyers out in the land of google that doesn't realize that you exist because they don't find you when they do a search. This has as much to do with the keyword as it does how you, your blog, or Etsy shop rank.
Before I knew that Google was making a change to caffeine, even though it was announced last August, I decided to not only offer 125 ads on my blog, but I also decided to create advertising packages, just like media agencies do. My packages include a 125/150 ad, tweeting, and facebook promotion. Not only can Etsy sellers benefit from my packages, but also blog owners. Having these links and tweets push you up in the search engine. The more traction you get in various ways helps to boost the number of eyes that see you. I have created an advertising page so that you can choose a package that suits your needs. I will also be adding testimonials on the effectiveness of advertising using my packages. If you are interested in an advertising package, contact me and we can work out the details. I want others and myself to be successful and will stay up-to-date on Search Engine Optimization and will adjust my packages to help increase your efforts to be successful.
If you have any questions, you can contact me, or post your question in comments and I will answer them as soon and as well as I can. Also, please read my earlier article, Get Your Name Out there! Advertising, it will help you understand how to find the right blogs to advertise on. If you want to read a review of one of my packages, visit my Advertising page.