Wednesday

Google Caffeine - Advertising and My Blog



With all of the changes at Etsy and on Google we are all looking for a way to be seen, or found when people are doing google searches. If you blog it seems that incoming and outgoing links are becoming even more important to your ranking in google searches. These links need to be seen as not being spam. Links should be relevant to you. The links also should come from blogs or sites that have a good page rank, or following. If you sell beads you don't want a lot of incoming links from people who sell fences, for example. If you sell beads you also don't want many outgoing links to people who sell fences. Your links need to be relevant and reputable. Or, google may flag your site just like they did back in the day when people stuffed their meta tags.

For those with Etsy shops, you should figure out what your keywords (use the
Google Keyword tool) are and use them effectively in your product titles, descriptions and tags. Don't write with every other word using the keyword (spamming) use the words naturally. But do sprinkle your keywords in throughout the description, you want some repetitiveness. When google crawls your page its algorithm can see what is natural and what isn't. Funny how it is smart like that!

Facebook, Twitter LinkedIn and MySpace will play a large role in boosting the ability to be seen and consequently found on the internet and on Etsy. Each of these social media products are beginning to be displayed in real time when you do a google search. When you do a search you will see someone's tweet or facebook post that relates to the term you searched on. Maybe you've already noticed this when you do a search in google and are now seeing tweets and Facebook posts? Or, if you have Google Alerts set up and receive alerts on your business name have you noticed that at least daily you receive something that you or someone else tweeted about your business the day before or posted to Facebook? Each of these social media methods are important to you being found. But, you can't always tweet about yourself. You need to tweet about others and in turn find a way for them to tweet about you. This helps build your credibility in Googles search engines.


Maybe you are saying,
well I just run a shop an Etsy and I'm not interested in tweeting, facebook, etc. Over time you may begin to notice that people visiting your shop is decreasing. The people using social media effectively may be gaining ground and taking away some of the traffic you use to receive. We need to face facts that we need to use every resource available if we want to be successful. While you may not think that people find you through google or twitter, how do you know that your traffic might not increase IF people doing google searches and tweeting could find YOU rather then your competitor? There may be an entire untapped market of buyers out in the land of google that doesn't realize that you exist because they don't find you when they do a search. This has as much to do with the keyword as it does how you, your blog, or Etsy shop rank.

Before I knew that Google was making a change to caffeine, even though it was announced last August, I decided to not only offer 125 ads on my blog, but I also decided to create advertising packages, just like media agencies do. My packages include a 125/150 ad, tweeting, and facebook promotion. Not only can Etsy sellers benefit from my packages, but also blog owners. Having these links and tweets push you up in the search engine. The more traction you get in various ways helps to boost the number of eyes that see you. I have created an advertising page so that you can choose a package that suits your needs. I will also be adding testimonials on the effectiveness of advertising using my packages. If you are interested in an advertising package, contact me and we can work out the details. I want others and myself to be successful and will stay up-to-date on Search Engine Optimization and will adjust my packages to help increase your efforts to be successful.


If you have any questions, you can contact me, or post your question in comments and I will answer them as soon and as well as I can. Also, please read my earlier article,
Get Your Name Out there! Advertising, it will help you understand how to find the right blogs to advertise on. If you want to read a review of one of my packages, visit my Advertising page.

19 reviews:

Sharonunlimited said...

Hey Rose, Wow you've done a lot of research! I'm reading a book right now called "Crush It" by Gary Vaynerchuk, especially the parts on how to use Facebook and Twitter more effectively to brand myself, which also ties into your suggestions to use the correct key words, blog more, place ads, etc.

Lenox Knits said...

VEry interesting. I really am quite fascinated by SEO and how we are found on the internet. You pointed out some things I was unaware of here. Like that tweets and FB posts are now showing up in Google search. That really does change the game.

Sherry said...

You've nailed it Rose. Just like are art evolves, so must the way we get our name out there.

Thanks,
xoSherry

Pamela Zimmerman said...

oh rose you are always so on top of things! thanks for sharing.

Ginny Huber said...

lots of good info here, Rose! Thanks!

Beads, Beads and more Beads said...

Thanks Rose for the information, I like reading your blog.

Waterrose said...

Sharon, I'm going to look that book up, maybe I can listen to it while I do some embroidery....seems I never have enough time to read everything!

leapinggazelle said...

Wonderful post Rose. Thank you for sharing such great information!

niftyknits said...

Thanks Rose, good of you to share your research.

bMichelle said...

Thanks Rose, this give us a lot to think about in how to been seen, heard, and found!

Alterity Button Jewelry said...

wow...great article. good self-checker to measure your efforts in trying to get people to your shop. Thanx for taking the time to write this up!

Sherry said...

Rose,
I'm back for comment #2. I've been thinking about LinkedIn too. Maybewe can talk about that next week.

We are a powerful bunch and I think it could serve us well.

xoSherry

Waterrose said...

Sherry,

I need to set up a linkedIn account. Haven't done that yet for my creative self...lol

LittleBrownBird.etsy.com said...

This is fantastic! Thanks so much for this post. SEO gets so confusing and is ever-changing. It's so hard to keep up!

Mary

Over The Top Aprons said...

Thank you so much for the extensive post. So much to read and learn ... you put a lot of work into this.

Also, thank you for taking the time to visit and comment on my blog. I do appreciate it. I always enjoy visiting your blog ... well done and always great artistic work to see.

Stay Tuned said...

wow, thanks for all the info, i have to say it boggles my mind some! It's great you wrote that all out for us :D laura

picciolo said...

what an informative post, some very useful tips in there!
: )

(I'm having a giveaway on my blog if you would like to try and win one of my new necklaces!)

sandy said...

Ohio has lots of fun interesting places to visit, which I think people often over look. Where bouts in Ohio did you leave before?

Like you I keep hearing FB Twitter etc are all important, I'm just not sure I see it or agree with it. I have them both, use them both, but haven't found that's where my traffic comes from. I think it comes more from visiting and commenting on other blogs. Most folks return the visit and comment, and pretty soon people develop a friendship on the net, find things in common and chat and few each others blogs.

The quick blurps that go on FB and Twitter seem to be followed by lots of other fast little blurps, but I don't see evidence of much real interaction on those forums. Games seem to take center stage on FB so people aren't really communicating there, or leaving there to visit blogs; at least that the way it seems to me so far.

I like entrecard, though I liked it better before all the changes; it seems they are wedding out some of the junk blogs of late which is positive.

Building links, takes time; but I think a link is a link. Not many of us visit only the same type of blog we write...that's rather boring. I don't write about politics, but enjoy reading about them and commenting about them on other blogs, I don't bead; but because I knit and crochet I love seeing other crafts, I don't have children at home any longer but really enjoy the blogs that tend to be family oriented with fun pictures or stories of the young kids. So, from my perspective I don't think people should limit their blog exposure, their blog visits, their blog links to one genre. Or only blogs of a high page rank either. Page rank changes.

I hear what you're saying, and have read the same often; it just doesn't seem to be what I've experienced.

Have a great wkend.
Sandy

Betty Refour said...

great info - thanks so much for sharing

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