The year has barely begun but all of the overwhelming feelings have settled in once again. Does that sound familiar?
If you have an Etsy shop, 1000markets, blog, twitter, facebook…promoting seems to be a never-ending task. How do you keep up with reading all of the articles on Etsy, or on your favorite blog? You seem to be going around in circles and feeling like you haven’t accomplished anything.
One of the things that I have found is that I need to plan my day so that Etsy or twitter doesn’t devour me. It takes a lot of self-control, but just think of the long-term benefit, your success. You may be saying, What if I miss a perfect promotional opportunity, while I’m doing something else? The chances of missing the next big opportunity is very much reduced in comparison to the success you can achieve by planning your success.
I spend a certain amount of time scanning through Etsy to see if there is anything that is important to me or that I need to take care of. I use twitter to not only promote, but also like office interaction. Since I work from home it’s like taking a few minutes to chat over the cubicle. It can refresh you mentally. But for each of these I have time planned into my day to handle all of that.
Take time to evaluate your day. There may be some areas that are time wasters.
Take out a pencil and paper and write down what you are trying to achieve or what your goals are. Unless you already have a good idea and have written them down, this could take a little while. Really think about it. Don’t try to complete it in an hour. Rather, spend an hour a day for a week or a month. This is the first stepping-stone to your success. This doesn’t mean that you can’t go back and revise, but if you have created a solid foundation to begin with it makes it that much easier to keep moving forward. I know you are anxious to begin and impatient, but this is a very important step. If you don’t do it now you will waste a lot of time in the long run.
Having your goal set will make it easier to plan your time. Really. Get excited about this. Look at your goal and see where you need to spend major amounts of time. Perhaps you need to write a marketing plan. Actually, a marketing plan is not a perhaps you definitely need one. It doesn’t have to be a traditional, take it to the bank, marketing plan. Take out your calendar, be it paper or on the computer and block out time. Don’t fill in every minute because we all know that unexpected things pop up. Look at the amount of time, on a daily basis, that you have to work on your goal. Even if you only have an hour a day, it is better to plan that time then leave it unplanned and feel like your aren’t getting anywhere. Then officially fill in your calendar. At the end of each day check off what you have completed. Remember with large tasks such as a marketing plan to reduce them into smaller chunks so that you have something to check off. Checking things off gives you such a feeling of accomplishment and that you are moving towards your goal. Each morning, look at your daily plan and, once again, get excited about the next “to do.” Each part of a whole gets you that closer to your goal.
In the next article we'll discuss marketing plans. But I would love to hear from you about what your time waster is and how you deal with it.