Monday

Spring Into Action

I attended a Google webinar about online marketing for Easter, Mother's and Father's Day. There's a lot of good information, along with how to do more research using some of their new tools. It interesting to see that the trend to shop online is increasing, while shopping at brick and mortar stores is dropping off. From data that they have gathered consumers are saying that they are spending either the same, or a bit more on the upcoming holidays overall. The video also talks about what segments or items people are shopping for. Hope you enjoy the information and it helps you with your marketing plans for the upcoming holidays.


7 reviews:

Adorn Me jewelry said...

Excellent, Rose. Great resource, I listened to it all and found some valuable advice. Many thanks to you for posting this! :c)

T

niftyknits said...

I'm listening right now, I'm really strugging with accents though! It's funny, none of my fellow etsians have american accents in my head!

Waterrose said...

OH talk about accents I didn't realize that the guy that plays house....Hugh Laurie (?) was british! I saw him on Letterman last night and thought someone else was speaking for him...for some reason. Talk about discombobulating!

alamodestuff said...

That was very informative! Thanks for sharing.

Off to look for the NPR, Maurice Sendak interview.

storybeader said...

Mother's Day - that's something that I should be marketing for...

Cindy said...

Thanks very much for sharing this! Very informative and the new tool sounds cool!

Ivy@PaperElixir said...

Didn't even know these tools exist, thanks for sharing!

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