
I see discussion about
Twitter twittering everywhere.
I haven't even looked at the website because of fear! There are only so many hours in my day and it seems that I am finding less time to create things. I am a huge proponent of marketing and planning. I even wrote an article over the summer about the benefits of many of the different
marketing methods available to us today. But Twitter is something that I haven't delved into. It's like that spooky house on the corner that your friends dared you to ring the doorbell. If you didn't get away fast enough it may suck you in...
On that note I came across an article that was written by
Sarah Milstein a web 2.0 consultant entitled, "
How Twitter Can Help at Work." She wrote this article for The New York Times blog in a column called "
Shifting Careers," where tips and advice are provided for small business owners. I happen to have two small businesses. One that is going strong and my creative entity that I hope to grow.
She provides five examples on how to utilize twitter and who is taking advantage of this new marketing tool. Anything from sharing ideas and knowledge to building your brand and providing excellent customer service. There are links galore to places like
O'Reilly Media,
Zappos,
Jetblue, and
Comcast all companies who are exploring this marketing medium.
I suggest that you read this article and then make your decision whether this is a good markting method for you. Yes, it does take time; however, it may be a better idea then one that you are currently using.
Now I'm going to go ring that doorbell...I'll let you know what happens when I get sucked in.